Department of Marketing

Marketing

ND I – First Year
Code	Course Title	Units	Status
MKT 101	Principles of Marketing	3	Compulsory
MKT 102	Consumer Behaviour	3	Compulsory
MKT 103	Business Mathematics	3	Compulsory
MKT 104	Communication Skills	2	Compulsory
MKT 105	Introduction to Accounting	2	Compulsory
MKT 106	Fundamentals of Management	2	Compulsory
ND II – Second Year
Code	Course Title	Units	Status
MKT 201	Marketing Research	3	Compulsory
MKT 202	Sales Management	3	Compulsory
MKT 203	Advertising Principles	3	Compulsory
MKT 204	Retail & Wholesale Management	3	Compulsory
MKT 205	E-Commerce Fundamentals	2	Elective
SIW 200	Industrial Training	4	Compulsory
HND I – Third Year
Code	Course Title	Units	Status
MKT 301	Strategic Marketing Management	3	Compulsory
MKT 302	International Marketing	3	Compulsory
MKT 303	Services Marketing	3	Compulsory
MKT 304	Brand Management	3	Compulsory
MKT 305	Marketing Analytics & ICT	2	Elective
HND II – Fourth Year
Code	Course Title	Units	Status
MKT 401	Marketing Policy & Strategy	3	Compulsory
MKT 402	Integrated Marketing Communication	3	Compulsory
MKT 403	Research Project	6	Compulsory
MKT 404	Entrepreneurship in Marketing	3	Compulsory
MKT 405	Contemporary Issues in Marketing	2	Elective

N500k

4 Years - ND - 2 Years /HND - 2 Years

English,

Physical

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